The Panini Sticker Phenomenom featured on 60 Minutes

Check out this great story about the Panini World Cup Sticker Phenomenon that has spanned decades.   As the World Cup kicks off, Jon Wertheim reports on the scramble to complete the tournament’s sticker collection, so-called Panini stickers, which have become central to the World Cup experience.

Featured on 60 Minutes Sunday, November 20, 2022